While a blog post about the restaurant industry is, admittedly, not related to fashion, it does have one thing in common: trademarks. I recently co-authored an article on Brands and Consumer Loyalty for the restaurant industry. It is basic overview of the top 10 pitfalls that I have seen restaurants encounter when handling their trademarks. These principles are equally applicable to the fashion industry, which is why I am sharing it here. Hope you enjoy and let me know your thoughts via direct message or in the comments below.