December Trademark Bulletin

JAY-Z Scores Diversity Commitment from American Arbitration Association

In late November, Jay-Z and his legal team sought a temporary restraining order before Judge Saliann Scarpulla of the New York Supreme Court to stay arbitration of an ongoing trademark dispute because of an alleged lack of diversity in the American Arbitration Association (AAA). 

The issue arose after Iconix Brand Group, the owner of several clothing brands, claimed in a 2017 lawsuit that a deal to license the “Roc Nation” logo to Major League Baseball Properties in connection with a line of special edition baseball caps infringed its rights in the ROC NATION mark, which lconix argued it had acquired as part of its 2007 purchase of Jay-Z’s Rocawear clothing brand. Iconix filed an arbitration proceeding against Jay-Z’s team on October 1; however, Jay-Z’s legal team opposed the arbitration on equal protection grounds, arguing that the list of 200 prospective arbitrators authorized to hear the matter included only three individuals identified as African-American, one of whom was conflicted out of the matter. While Judge Scarpulla granted Jay-Z’s motion for a temporary restraining order, his attorneys subsequently withdrew the motion after the AAA acknowledged the dearth of minority arbitrators and indicated a willingness to undertake remedial measures intended to improve the diversity of arbitrators in both Jay-Z’s case and in future arbitrations.

A status conference in the case is set for March 2019. The case is Shawn C. Carter et al. v. Iconix Brand Group, Inc. et al. found here.

Gucci, Forever 21 Settle Battle Over Stripes

Gucci and “fast fashion” retailer Forever 21 have settled their legal dispute over whether Forever 21’s use of blue-red-blue and green-red-green stripes on clothing and accessories infringes Gucci’s trademarks.

Forever 21 originally filed a declaratory action against Gucci in the U.S. District Court for the Central District of California, seeking both a declaration that its use of colored stripes did not infringe Gucci’s trademark rights and cancellation of a dozen of Gucci's trademark registrations. In its Complaint, Forever 21 argued that stripe designs are much too common to serve as trademarks, do not serve as source-identifiers, and are widely used by brands such as Louis Vuitton, Balenciaga, Tory Burch, J. Crew and Urban Outfitters. Thereafter, Gucci moved to dismiss the case, arguing that Forever 21 had not provided any evidence that other parties are, in fact, using Gucci’s blue-red-blue and green-red-green striped trademarks. 

The parties’ reported settlement comes after Judge Fernando M. Olguin rejected Gucci’s request to dismiss Forever 21’s trademark cancellation claims, finding that the claims are “viable” and should be decided at trial. The California district court has filed an order to show cause regarding the settlement and dismissal, ahead of the still-scheduled pre-trial conference scheduled for Monday, February 4, 2019.

The case is Forever 21, Inc. v. Gucci America, Inc., et al., 2:17-cv-04706 (C.D.Cal), found here. Click here for the related article on The Fashion Law.

Ebony’ Mag Sues Owners of ‘The Root,’ Alleging Trademark Tarnishment

On December 7, 2018, ‘Ebony’ magazine sued online competitor ‘The Root’ asserting, among other things, claims of trademark infringement, trademark dilution and unfair competition. The suit arises out of an article published by The Root on November 28, 2018, which calls out Ebony for failing to pay its writers. The offending article is entitled “Dear Ebony Magazine: FU, Pay Your Writers!” and includes a mock Ebony magazine cover attributed to the article’s author, Lawrence Ross, featuring the well-known red and white Ebony logo.

Ebony’s lawsuit claims that defendants have “engaged in a systematic campaign of misinformation regarding Plaintiff and its agents since at least April 19, 2017,” and that allegations that Ebony and its owners have not paid their writers while “spending the thousands owed to black writers” on an expensive gala are “misrepresentations” that resulted in damage to Ebony’s reputation and business relationships (the lawsuit also seeks damages for The Root’s alleged tortious interference with Ebony’s prospective economic advantage). The complaint similarly criticizes the article’s accompanying artwork, which, in plaintiff’s words, contains “1) the identifiable likeness of Plaintiff’s co-founders . . . , 2) false and misleading ‘headlines,’ 3) the famous EBONY Word Mark, and 4) the famous EBONY Logo Mark,” all used without Ebony’s consent. The lawsuit seeks, inter alia, injunctive relief, exemplary/punitive damages for defendants’ alleged willful willfulness, and a disgorgement of defendants’ profits.

The Root article, found here, attempts to co-opt the #EbonyChallenge, a social media campaign in which consumers were asked to upload the Ebony magazine cover corresponding with their birth month and year. In protest of Ebony’s alleged failures to compensate its writers, Ross asks readers to upload the mock Ebony cover with the hashtags #EbonyChallenge and #EbonyStillOwes.

Ebony’s lawsuit, filed in the Southern District of New York, is captioned Ebony Media Operations, LLC v. Univision Communications, Inc., 1:18-cv-11434. The Complaint can be found here.

Foreign Trademark Applications Sharply Increase In Recent Years

According to data provided by the USPTO Annual Performance and Accountability Report, trademark applications filed by residents of foreign countries grew exponentially since 2014. The USPTO Report shows that applications from Chinese residents increased from 6,323 in 2014 to 57,879 in 2018. This explains, in part, the new rule proposed by the USPTO—and posted in our November 2018 Trademark Bulletin, where the USPTO stated that the rule will “ensure that the USPTO can effectively use available mechanisms to enforce foreign applicant compliance with statutory and regulatory requirements in trademark matters.”

Zippo Registers Signature “Click” Sound Trademark

Zippo announced earlier this month the sound trademark of their famous lighter. The mark was registered for international class number 34, as a mark drawing type number 6, used for sensory marks, and was described as “the sounds of a windproof lighter opening, igniting, and closing”. Zippo had already filed an application in the past, which was abandoned after more than two years of legal gridlock. With this new registration, Zippo’s lighter being flicked open and sparked joins MGM’s lion roar, and The Hunger Games’ Mockingjay Whistle, as some of the few sound marks to be registered with the USPTO.

“Real Housewives” Star Loses TM Battle Over Vineyard Vines’ Whale Logo

In 2015, retailer Vineyard Vines LLC and “The Real Housewives of New Jersey” star Margaret Josephs and her company (collectively, “Josephs”) entered into a confidential settlement agreement after Vineyard Vines accused Josephs of creating and distributing products that infringed on its intellectual property rights, including its iconic whale logo. As part of the settlement, U.S. District Judge Sarah A.L. Merriam for the District of Connecticut entered a permanent injunction barring further infringement and a final judgment requiring Josephs to pay Vineyard Vines $300,000 in installments as damages stemming from the infringement. The order also stated that if Josephs violated the injunction, Vineyard Vines could be entitled to $500,000 in liquidated damages and additional relief. On December 5, Judge Merriam found that Josephs violated the injunction by authorizing a third-party company to “sell off” the remaining infringing merchandise after the injunction was issued. The court ordered Josephs to pay Vineyard Vines $110,000 as an unpaid judgment award and $500,000 in liquidated damages plus a provisional grant of attorneys’ fees.

The order can be found here.

LL Cool J Sues Concert Promoter for TM Infringement of Famous Song “Rock the Bells”

On November 27, hip hop recording artist James Smith (aka “LL Cool J”) sued concert promoter Guerilla Union Inc. claiming that the company used the title of Smith’s 1985 song “Rock the Bells” without authorization. According to the complaint, the company that organized a series of hip hop music festivals called “Rock the Bells” used the phrase in its web domain “”, Twitter account “@rockthebells”, and “Rock the Bells” Facebook and Myspace accounts even after Smith successfully cancelled Guerilla Union’s registration for the mark in five classes before the Trademark Trial and Appeal board in October 2017. Smith is asking the court to require Guerilla Union to give him control of the websites and to surrender any merchandise branded with “Rock the Bells.” The case is pending in the U.S. District Court for the Central District of California.

The complaint can be found here.

The Weeknd Sued For Use Of ‘Starboy’ In Marvel Collaboration

On November 14, 2018, Eymun Talasazan filed a lawsuit against Musician Abel Tesfaye AKA The Weeknd for federal trademark infringement, accusing the singer of stealing Talasazan’s “Starboy” comic book character. The Weekend, who has been known to use the “Starboy” moniker as an alterego, had released a studio album and song in 2016 baring the same name. In his complaint, Talasazan alleges that Talasazan had created a comic book universe (“Comic Book Universe”) in 2014 and that in 2016 he began collaborating with Stan Lee, the creator of Marvel, on developing the story arc and characters in that Comic Book Universe. Prior to that, however, Talasazan had allegedly contacted The Weeknd to create a collaboration using the singer’s stage name, but according to the complaint, The Weeknd never responded. The complaint alleges that The Weeknd began separately collaborating with Marvel on the release of a comic bearing his stage name, without including Talasazan, and that collaboration launched in June of 2018.

Talasazan filed a trademark application on October 18, 2017 for “Starboy” in connection with “Comic books.” Then on March 23, 2017, he filed another application for “Starboy” in connection with “Entertainment services, namely, production and distribution of ongoing television programs in the field of drama.”  The Weeknd and his legal team have filed an opposition to Talasazan’s trademarks, claiming that Talasazan only included comics in his Trademark application after the announcement that the Weeknd and Marvel would be releasing the Starboy Comic. Talasazan’s legal team tells TMZ that this case will determine whether a songwriter automatically gains trademark protection for all later uses of a word, without formally filing a trademark application. He is not only suing The Weeknd for Trademark infringement, but wants all copies of the Starboy Comic recalled, impounded and destroyed.

The case filed in Central District of California is Eymun Talasazan vs. XO Trademarks, LLC, et al. (Case No: 2:18-cv-09611). The complaint can be found here.

Alice + Olivia Sues Betsey Johnson, Steve Madden Over Bags With “StaceFace” Design

On December 7, 2018, fashion brand Alice + Olivia (“A + O”) filed a lawsuit against Betsey Johnson and its parent company, Steve Madden, for using an image depicting Stacey Bendet, A + O’s founder and creative director (known as the “StaceFace” design), to sell a line of Betsey Johnson handbags.

According to A+O’s complaint filed in Southern District of New York, A+O sent a cease and desist letter earlier in the year, which resulted in the parties coming to a resolution in March where Betsy Johnson and Steve Madden agreed to stop manufacturing and selling the handbags in question. Then in September, A+O claims that they “identified new goods from the defendants that mimicked the StaceFace design,” noting that the only difference in the new products were the shape of the glasses on the StaceFace design, which were now hearts instead of circles.

The lawsuit claims that Bendet’s name and likeness are “well known” and “inexorably associated with the A + O brand” and includes causes of action for copyright, trademark and trade dress infringement, trademark dilution and unfair competition.

The case is Alice + Olivia, LLC v. BJ Acquisition, LLC and Steven Madden, LLC, 1:18-cv-11482 (SDNY). Click here to be redirected to the related article on The Fashion Law Blog. Click here for the complaint.

Ethics and Social Responsibility in the Fashion Industry

Great panel yesterday at NYCLA Continuing Legal Education Institute on Ethics and Social Responsibility in the Fashion Industry. If you missed it, it will be available on demand at NYCLA. Great discussion about #FashionLaw, #sustainability, #socialresponsibility, #socialaccountability, #ethics, #ethicalsourcing. Huge thank you to the speakers Vanessa Barboni, Alice Tepper Marlin, Lewis Tesser, Deanna Clark-Esposito, Esq. and Bari Chase, along with her staff. It was a much needed discussion on an important topic.


October Trademark Bulletin

Owner of The Wizard of Oz TMs Opposes Pagan Elder’s Application for Wicked Witch TM

Turner Entertainment Co. (subsidiary of Warner Bros.) filed a petition against Wicked Witch Studios’, application for WICKED WITCH MOJO used in connection with its magical line of “candles, aromatic essential oils, incense, and scented room sprays” which are available in in metaphysical shops nationwide. In its opposition, Turner claims that it owns a family of famous marks containing the words “Wicked Witch,” which are registered for a variety of goods. It claims that Wicked Witch Studios is attempting to mislead customers into believing that the mark is licensed and to dilute its famous marks.

Balenciaga Claims Parody Pet Clothing TM “Pawlenciaga” Will Cause Confusion

On September 24, Paris-based luxury fashion house Balenciaga opposed a trademark application filed for PAWLENCIAGA used in connection with “clothing for pets, namely, hoodies, tee shirts, polo style shirts, button down shirts, jackets, vests, and scarves.” Balenciaga states in its opposition that, if registered, the mark will confuse customers into associating the “parody streetwear” for pets with its famous marks for high-end apparel. Considering the fact the TTAB has said that it will not follow the precedent of the Fourth Circuit’s Louis Vuitton v. Haute Diggity Dog case which allows for statutory fair use, the parody defense before the Board may be a bit far-fetched.

Owners of Iconic Little Trees Air Fresheners Sue Balenciaga for TM Infringement

On October 19, owners of the 66-year-old LITTLE TREES Air Fresheners, filed a complaint in New York federal court against Balenciaga alleging that the company is manufacturing and selling $275 leather key chains that are deliberately designed to replicate their classic tree design. According to the complaint, Balenciaga’s website states that its luxury key chains are “inspired by the tree air fresheners for cars.” The owners say that not only are the key chains the same dimensions as their five registered designs, but they are even offered in the four colors associated with the most popular scents of LITTLE TREES Air Fresheners. This case is pending in the U.S. District Court for the Southern District of New York.

Female-Founded Law Firms Argue Over “Ever Argue(d) With a Woman?” Slogan

A Florida law firm that uses the slogan “Ever Argued With a Woman?” sued a Texas law firm on October 9 in Texas federal court, for trademark infringement for using the slightly different slogan “Ever Argue With A Woman?” in connection with legal services. The Plaintiff first discovered the alleged infringement after the Defendant began using the slogan on billboards and Plaintiff began to receive inquiries from “confused members of the public” asking if her firm was related to Defendant’s. This case is pending in the U.S. District Court for the Western District of Texas.

Vogue Magazine Sues Owner of “Black Vogue” for TM Infringement in SDNY

On September 28, Advance Publications, the parent company of Vogue and Condé Nast, filed a complaint in the U.S. District Court for the Southern District of New York against a 26-year old designer and activist Nareasha Willis for infringing on its famous 125-year-old trademark. It claims that Willis’ use of the mark BLACK VOGUE on apparel “mirrors the well-known font and stylization of (its) long registered Vogue trademark,” and is likely to cause confusion and dilution of its mark. Although the USPTO issued Willis an Office action on May 23 refusing to register the mark because of a likelihood of confusion with Vogue’s registered trademarks, Willis continued to use the mark. Willis must answer the complaint by October 25.

UPDATE: MoMA Forces Cafe MoMaCha to Change Its Name

On September 28, Judge Louis L. Stanton of the U.S. District Court for the Southern District of New York granted The Museum of Modern Art’s motion for a preliminary injunction and ordered café and art gallery MoMaCha to stop “using, displaying or promoting the MOMA or MOMACHA marks, and the domain name.” In April, MoMA sued the café claiming that it willfully infringed on the museum’s registered trademark MOMA. MoMaCha claimed that it created its name by combining “more” and “matcha.” For now, the café has changed its name to MAMACHA.

Click here to be redirected to the related article on The New York Times website.

SDNY Denies Beyoncé’s Motion for Summary Judgment in Feyoncé TM Infringement Case

On September 20, Judge Alison J. Nathan denied pop star Beyoncé Giselle Knowles-Carter’s motion for summary judgement against Feyonce, Inc., a company that uses the mark FEYONCÉ on products marketed to people that are engaged to be married (i.e. fiancés). In November 2015, the defendant attempted to register the mark for apparel, and the USPTO denied the registration because of a likelihood of confusion with “Beyoncé.” Although the court believed that Feyonce used the mark to capitalize on Beyoncé’s famous brand, it ruled that a genuine dispute of material fact still remains as to whether “a rational jury might…conclude that the pun…is sufficient to dispel any confusion among the purchasing public.”

Click here to be redirected to the related article on the Reuters website.

September Trademark Bulletin

“Good Hair Day!” by  Enokson  is licensed under  CC by 2.0  - no changes made.

“Good Hair Day!” by Enokson is licensed under CC by 2.0 - no changes made.

Dunnington Litigation Team Wins Complete Dismissal in SDNY Against Notorious TM Troll

On September 10, Judge Laura Taylor Swain dismissed trademark infringement claims brought by Michael Gleissner, one of the world’s most infamous trademark trolls, against a Hong Kong-based satellite operator in the U.S. District Court for the Southern District of New York. Gleissner alleged that the satellite company engaged in contributory and vicarious trademark infringement for the marks FASHIONTV and FASHION TELEVISION by disseminating an allegedly infringing television channel, “Fashion TV,” through its satellite. Dunnington’s motion to dismiss filed by Raymond J. Dowd, Samuel A. Blaustein, and Hardin P. Rowley on behalf of the satellite operator, was granted for lack of personal jurisdiction.

“LOL”: Procter & Gamble Files TM Applicationsfor Popular Textspeak Acronyms

Multi-national consumer goods corporation, The Procter & Gamble Company, has filed intent to use trademark applications for LOL, WTF, NBD, and FML for laundry detergents, liquid soap, cleaning products, and air fresheners. On July 26, the USPTO issued an Office action requesting more information about the significance of the LOL mark – specifically whether “LOL” refers to the words “laugh out loud.” P&G must respond to the Office action by late January 2019.

Hershey Creamery Claims Insurance Policy Covers Claims Based on Use of Advertising Slogans

On September 14, Hershey Creamery Co. filed a motion for summary judgment against its insurers, two Liberty Mutual companies, to defend and indemnify it in a 2014 action pending in Delaware federal court. Hershey claims that its general liability and umbrella policies cover the claims brought against it by competitor ice-cream maker F’Real Foods LLC asserting that Hershey ripped off several of F’Real’s advertising ideas, including its registered slogan “REAL MILKSHAKES ARE REAL BETTER.” The insurance policies exclude coverage for trademark infringement, except claims involving advertisements and slogans. The case is pending in the U.S. District Court for the Middle District of Pennsylvania.

Federal District Judge Rules “Ugg” is Not Generic Trademark

According to an Illinois federal judge’s ruling on September 13, Deckers Outdoor Corp., the U.S. owner of the popular Uggs brand, may sue its competitor Australian Leather Pty Ltd. for marketing its boots as “ugg boots.” The Australian company defended its use by arguing that the word “ugg” had become generic decades ago when American surfers used it to describe ugg-style sheepskin boots. In the opinion, Judge Manish S. Shah wrote that “generic usage in Australia (of the word “ugg”) is not enough on its own to infer generic meaning in the United States.”

Jacques Cousteau’s Granddaughter Sued for Using His Name and Signature Red Cap

On September 14, The Cousteau Society filed a complaint against Celine Cousteau, the granddaughter of the late world-famous oceanic explorer Jacques Cousteau, for her unauthorized use of his name, image, and iconic red cap to promote her television program, “Celine Cousteau, The Adventure Continues,” in which she revisits places her grandfather explored during his lifetime. According to the complaint, the Society, run by Cousteau’s second wife, owns Cousteau’s worldwide IP portfolio including his registered and unregistered trademarks, rights of publicity, and copyright interests. The complaint alleges trademark infringement, false association, false designation of origin, and unfair competition, and seeks a declaratory judgment that Ms. Cousteau infringed on and violated the Society’s rights. It also seeks an injunction preventing Ms. Cousteau from using his name, image, and iconic red cap, and damages. The case is pending in the U.S. District Court for the Southern District of New York.

Federal Circuit Affirms TTAB’s Decision that Sports Gear Store and Social Club Are Similar

On September 10, the Federal Circuit affirmed a TTAB decision that Detroit Athletic Co., a small sports gear retailer, could not register its name for trademark protection for sports team-related apparel because it would likely be confused with the mark DETROIT ATHLETIC CLUB registered for clothing goods. Since 1887, the Detroit Athletic Club has been operating in downtown Detroit as a private social and athletic club. Detroit Athletic Co. argued that the TTAB erred in balancing the relevant DuPont factors to determine that there would be a likelihood of confusion. According to Detroit Athletic Co., the Board “failed to consider the marks in their entireties and instead emphasized the similarity between the marks’ first two words while downplaying the differences between their terminal words.” The Federal Circuit disagreed finding that the Board did assess the marks in their entireties, and that while the words “Co.” and “Club” do differentiate the marks, the addition of those words would likely do little to prevent consumer confusion.

Former Jacksonville NFL Player Files Opposition to Team’s TM Application for “#Sacksonville”

On May 4, Yeti, LLC, the company owned by former Jacksonville Jaguar football player, Dan Skuta, filed an opposition to the team’s trademark application for the mark “#Sacksonville.” The opposition claims that Skuta created the Sacksonville name in 2015 in reference to the team’s strong defense that often tackled or “sacked” the opposing quarterback. The opposition further claims that Skuta developed exposure for the mark on social media and commercially exploited the mark in connection with selling Sacksonville branded merchandise from his website The Jacksonville Jaguars’ answer is due on October 12.

Dunnington Trademark Bulletin

Dunnington Featured as Gold Sponsor at the Federal Bar Association’s Annual Meeting in New York City

Dunnington is the Gold Sponsor of the Federal Bar Association’s Annual Meeting, September 13-15, 2018, at the New York Marriott Downtown. The convention draws federal practitioners and judges from all over the country. The program features a reception at the Tribeca Rooftop hosted by the Southern District of New York Chapter of the FBA, presided by Dunnington partner Donna F. Frosco. We encourage you to join us in the festivities at the Tribeca Rooftop, and attend the top-notch CLE sessions scheduled throughout the day. Register for convention here.


Dunnington Partners to Present on Trademark Licensing at Federal Bar Association Annual Meeting and Convention on September 14, 2018

Dunnington partners Olivera Medenica and Donna Frosco will present on a trademark licensing panel along with Rita M. Odin, VP and Senior Trademark Counsel at Estee Lauder Companies, Inc., and Viviana Mura, Head of Global Trademark Practice at Luxottica Group. The panel will be moderated by incoming Federal Bar Association President Maria Z. Vathis, of Bryan Cave Leighton Paisner LLP. Register for convention here.


Top Ten Trademark Tips for Restaurant Owners to Protect the Brand

With competition in the restaurant industry at an all-time high, a restaurant’s positive image in the minds of the consuming public is more important than ever. Restaurateurs can take basic steps to protect and maintain rights in the restaurant’s marks that will save the business time and money in the future. Registering the restaurant’s trademark with the USPTO and policing others’ use of the mark are just the first steps to protect the mark. Other issues such as whether or not to use a surname or a geographic location in the name of the restaurant, and issues relating to licensing the mark are among the other considerations restaurant owners should note when ensuring that the brand’s image is protected. See the complete top-ten list of trademark tips for restaurants here.


Lucky Brand’s Defense Barred by Claim Preclusion Under Res Judicata in Infringement Action

After nearly 20 years of trademark litigation between the jean maker Lucky Brand and Marcel Fashions Group, a small apparel company operating under the name “Get Lucky”, the Second Circuit ruled that it was too late for Lucky Brand to assert its defense that Marcel’s claims were barred by a 2003 settlement agreement that released Lucky Brand from liability. On August 2, Judge John M. Walker wrote for the three-judge panel, “under certain conditions, parties may be barred by claim preclusion from litigating defenses that they could have asserted in an earlier action, and that the conditions in this case warrant application of that defense preclusion principle.” This is the first time the doctrine of res judicata has been used in this way. The Court vacated the district court’s judgement and remanded for further proceedings in which Lucky Brand could not assert the defense.


The Shape of Kit Kat Bars May Not be Recognizable Enough for TM in the EU

In 2006, the EUIPO granted Nestlé a trademark for the three-dimensional, four-fingered shape of its Kit Kat candy bar. On July 25, 2018, the Court of Justice of the European Union ruled that the registration had been improperly granted because Nestlé had not shown that consumers “throughout the member states of the EU” – particularly, Belgium, Ireland, Greece and Portugal – recognized the candy bar as the company’s trademark. This dispute began in 2007 when the company that owns rival candy brand, Cadbury, challenged Nestlé’s EU registration. The Court sent the case back to the EUIPO to reconsider the registration.

Read more here.


Court Revives TM Infringement Case Involving Viral Video of Honey Badger

On July 30, the Ninth Circuit revived a trademark infringement lawsuit in which the owner of the mark for “Honey Badger Don’t Care” originating from his viral YouTube video, sued Drape Creative Inc. (owner of Papyrus-Recycled Greetings Inc.) and its subsidiaries for their use of variations of the Honey Badger mark on greeting cards. The lower court held that the trademark owner did not satisfy the Rogers v. Grimaldi standard that only allows infringement claims involving expressive works to proceed when “the public interest in avoiding consumer confusion outweighs the public interest in free expression.” The Court ruled that the issues in the case are not so clear-cut, and that the lower court erred in its decision that the case did not need to go to a jury.

Read more here.


“Copper 88” TM Registration Refused as Merely Descriptive of Clothing Made with Copper

On July 30, the TTAB affirmed the USPTO’s refusal to register the mark “Copper 88” for "clothing made of fabric containing copper, namely, athletic sleeves, sweatshirts, pants, scarves, scrubs not for medical purposes, shorts, socks, T-shirts and underwear, shoes, gloves, hats." The applicant argued that "no reasonable consumer would expect that clothing would be 88% metal” and that the mark is "too remote from any specific technical feature of the product" to "provide meaning to the consumer.” The Board disagreed. By including the word “copper” in its filed description, the Board wrote that the applicant conceded the descriptiveness of the mark. The Board also noted that the applicant's website and third-party websites state that the goods contain 88 percent embedded copper.


TTAB Decides Beer and Fruit Juice Not Closely Related as Trademarks

On August 2, the TTAB ruled that a brewing company could register its mark “Superpower” for beer, despite opposition from the company that owns POM Wonderful that consumers would confuse the mark with its registered “Antioxidant Superpower” mark for fruit juice. Although, in the past, the Board has said that consumers would consider wine and spirits to be closely related for trademark purposes, in this case, it said that POM failed to show that pomegranate juice shared that same connection.


Steve McQueen’s Son Sues Ferrari in $2M TM Infringement Lawsuit

Son of the late actor Steve McQueen sued Ferrari on July 30 for injunctive relief and $2M in damages for marketing a special edition “McQueen” Ferrari without authorization or compensation. Plaintiff Chadwick McQueen stated in the complaint that in 2011, he met with Ferrari, toured the factory, and expressed an interest in collaborating on a “McQueen” edition, but the parties never entered into a deal. The complaint alleges that the unauthorized use of McQueen’s image and trademarks increase the value of the special edition vehicles because of the “Steve McQueen effect.” The case is pending in Los Angeles Superior Court.

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Trademark Report - This Week in Trademark News

Monster Energy drinks filed a complaint against a Virginia distillery over use of an "M" logo which it claims is too similar to Monster's "M".  Read here.

A startup that was sued by hospitality giant Hard Rock Cafe argues that Hard Rock should repay defendant's legal fees where plaintiff moved to voluntarily dismiss the lawsuit after losing on a preliminary injunction.  Hard Rock Cafe v. RockStar Hotels, Inc. (0:17-cv-62013, S.D. Florida).  Read here.

Levi Strauss & Co. cease and desist letter to J. Barbour & Son resulted in declaratory judgment action filed in S.D.N.Y.; Levi moved to dismiss based upon counter lawsuit subsequently filed in N.D. Cal.  Barbour Inc. et al v. Levi Strauss & Co. (1:18-cv-05195, S.D.N.Y.).  Read here

Nearly $50 million in fashion industry counterfeit goods seized in Texas.  Read here.

Roger Federer in TM dispute over "RF" logo.  Read here.

Trademark Report - This Week in Trademark News

Diesel's parent company OTB group prevails against Zara's parent company in counterfeit case brought in Milan, Italy.  More here.

EU politicians reject controversial "link tax" which could have made internet content aggregators pay publishers for sharing links, and platforms liable for users' copyright infringements.  More here.

Licensor objects in Delaware bankruptcy court to licensee's transfer of a licensing agreement to third party.  More here

TTAB refuses Wendy Williams trademark to register her namesake clothing line due to prior registered "Wendy O. Williams" by the so-called Queen of Shock Rock and lead singer of the 1980s punk rock band Plasmatics (for t-shirts).  More here.

L'Institut National de l'Origine et de la Qualité  filed a notice of opposition at the TTAB this week to block a Los Angeles company called TeaStream LLC from registering "Champagne's Sober Cousin" for tea.  More here.